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The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is **a portfolio analysis tool used in corporate strategy to analyze strategic business units**

**
strategic business units
A strategic business unit (SBU) in business strategic management, is
https://en.wikipedia.org › wiki › Strategic_business_unit
**

**a profit center which focuses on product offering and market segment**. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.

** or product lines**. This matrix combines two dimensions: industry attractiveness and the competitive strength of a business unit into a matrix.GE McKinsey Matrix Advantages

**Helps to prioritize the limited resources in order to achieve the best returns**. Managers become more aware of how their products or business units perform. It’s more sophisticated business portfolio framework than the BCG matrix.BCG matrix is used by the companies to deploy their resources among various business units. On the contrary, firms use GE matrix to prioritize investment among various business units. **In BCG matrix only a single measure is used, whereas in GE matrix multiple measures are used**.

## What is the importance of GE-McKinsey Matrix?

GE McKinsey Matrix Advantages

**Helps to prioritize the limited resources in order to achieve the best returns**. Managers become more aware of how their products or business units perform. It’s more sophisticated business portfolio framework than the BCG matrix.

## What is the difference between BCG and GE matrix?

BCG matrix is used by the companies to deploy their resources among various business units. On the contrary, firms use GE matrix to prioritize investment among various business units. **In BCG matrix only a single measure is used, whereas in GE matrix multiple measures are used**.

### GE McKinsey Matrix | McKinsey Model | GE Matrix

### Images related to the topicGE McKinsey Matrix | McKinsey Model | GE Matrix

## Why is GE matrix better than BCG?

BCG Matrix. The main advantage of the GE Matrix as a strategy tool is, of course, that **it tries to answer the question of where scarce resources should be invested**. It is more refined than the BCG Matrix as it replaces a single factor, “market growth,” with many factors under “market attractiveness.”

## What is the GE model?

The G. E. Business Model as known as the McKinsey Matrix is defined as, “The GE-McKinsey nine-box matrix is **a strategy tool that offers a systematic approach for the multi-business corporation to prioritize its investments among its business units**“.

## What are the components of GE matrix?

**GE McKinsey Matrix factors**

- Market size.
- Historical and expected market growth rate.
- Price development.
- Threats and opportunities (component of SWOT Analysis)
- Technological developments.
- Degree of competitive advantage.

## What is GE planning grid explain?

The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid **measures business unit strength against industry attractiveness** and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.

## What is GE business screen?

The General Electric Business Screen was originally developed to help marketing managers overcome the problems that are commonly associated with the Boston Matrix (BCG), such as the problems with the lack of credible business information, the fact that BCG deals primarily with commodities not brands or Strategic …

## See some more details on the topic What is GE matrix used for? here:

### GE McKinsey Matrix: How To Apply it To Your Business

The GE McKinsey matrix is a nine-box matrix which is used as a strategy tool. It helps multi-business corporations evaluate business portfolios …

### GE McKinsey Matrix EXPLAINED with EXAMPLES | B2U

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis tool …

### GE McKinsey Matrix: The Ultimate Guide – Strategic …

GE McKinsey matrix is a very similar portfolio evaluation framework to BCG matrix. Both matrices are used to analyze company’s product or …

### GE/McKinsey Matrix – CIO Wiki

The GE/McKinsey Matrix or GE-McKinsey nine-box matrix is a business portfolio analysis that provides a structured way to evaluate business …

### General Electric’s Stoplight Matrix / What is the purpose of the GE matrix? Explained with examples.

### Images related to the topicGeneral Electric’s Stoplight Matrix / What is the purpose of the GE matrix? Explained with examples.

## What is modal assurance criterion?

The Modal Assurance Criterion is **a statistical indicator that is most sensitive to large differences and relatively insensitive to small differences in the mode shapes**. This yields a good statistic indicator and a degree of consistency between mode shapes.

## How do you do the GE-McKinsey Matrix?

**Employing the GE- McKinsey Matrix**

- Determine the attractiveness of the business unit. …
- Determine the competitive strength of each business unit. …
- Determine the position of each SBU in the matrix. …
- Determine the strategic possibilities for the SBUs. …
- Projecting the potential or future for the SBUs.

## What is GE nine cell matrix?

The GE 9 cell matrix is **a way of structuring an organization’s strategy into manageable segments**. The GE 9 Cell Model is a process of establishing the organization’s current position in the market. It can then evaluate each of its strategies and choose a course of action to take.

## What is a Macs matrix?

Like the old nine-box matrix, MACS includes **a measure of each business unit’s stand-alone value within the corporation, but it adds a measure of a business unit’s fitness for sale to other companies**. This new measure is what makes MACS especially useful.

## What is BCG matrix with example?

BCG matrix (also referred to as Growth-Share Matrix) is **a portfolio planning model used to analyse the products in the business’s portfolio according to their growth and relative market share**. The model is based on the observation that a company’s business units can be classified into four categories: Cash Cows. Stars.

## How do you develop the portfolio of businesses using GE model?

**The GE matrix for any company can be developed by following these simple steps:**

- Step1: Determine Market attractiveness of each of the business units. …
- Step2: Determine Competitive Strength of each of the business units. …
- Step3: Analyse the information and Place them on the GE Matrix. …
- Step4: Take decisions accordingly.

### GE McKinsey Matrix Explained

### Images related to the topicGE McKinsey Matrix Explained

## What is GE planning?

GE Approach to Strategic Planning

The GE / McKinsey matrix is **a model used to assess the strength of a strategic business unit (SBU) of a corporation**. It analyzes market attractiveness and competitive strength to determine the overall strength of a SBU. The GE Matrix is plotted in a two-dimensional, 3 x 3 grid.

## What is harvest in GE matrix?

Harvest or Divest

This category of investment strategy includes **poor performing business units that are in less attractive markets and industries**. If these business units contribute to revenue generation equivalent to the investment; then only investment will be made into these.

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